ShopBop Launches Spring 2017 Trend Driven Campaign

SHOPBOP, launched their global Spring 2017 campaign, ‘Find Your Spring,’ featuring It-Brit sisters and style stars, Suki Waterhouse and Immy Waterhouse, and model-of-the-moment, Alanna Arrington. The campaign centers around female friendship and a modern take on femininity, as seen in six major spring trends – Pretty in Pink, Tailor Made, All-Day Lingerie, Modern Americana, New Romantics and SoCal Cool.

The Find Your Spring campaign will roll out with unique photo and video content, spanning all digital channels – email, social media and homepage – and is hosted across desktop, tablet, direct mail and mobile, in the form of weekly look books, consisting of style how-tos, the latest spring product, and stunning imagery. From the season’s star color, pink, to playful prints and romantic silhouettes, spring’s fashion highlights are brought to life.

“We are extremely excited to be launching our global Spring 2017 campaign, ‘Find Your Spring’, with Suki Waterhouse, Immy Waterhouse and Alanna Arrington. We feel we have chosen the perfect trio to represent the spirit of Spring in a very ShopBop way, with approachable style and a playful sensibility.” Caroline Maguire, ShopBop Fashion Director said.