Rebecca Minkoff shut down Greene Street in Soho as a part of her runway show for New York Fashion Week. Minkoff, known for her signature purses to her intertwining of fashion and technology, livestreamed the event featuring her Spring 2017 designs, and used Virtual Reality 360 Camera technology. Users were able to watch the show from the retailer’s website and see a live band with the show.
While the concept of the 360 camera is by far amazing and gave viewers an exclusive front row experience like never before, the camera quality and glitches made for a rather difficult viewer experience. It’s a much more pleasant experience to watch the show after its airing, now available to watch and shop on Minkoff’s website.
Kicking off with opened with a cold-shoulder styled floral dress, perfectly fitting the “Gypset” theme Minkoff described the collection as to Allure. Most of the collection was a culmination of already existing trends: Minkoff edition. With cold shoulders, lace up details, studded leather, Minkoff’s collection is perfect for the on-trend, on the go woman.
Most popular for her bags, the purses featured in the show were far from disappointing. While florals for spring is not groundbreaking as Meryl Streep’s character from The Devil Wears Prada would proclaim, the floral accents on some of the bags, tops, and dresses gave a youthful touch and a true reminder of spring. Traincase inspired bags, adorned with furry keychains and patches, also stood out in the show.
Minkoff perfectly blends both fall and spring themes in her show with deeper color palettes such as navy blue and burgundy paired with floral prints.
Feeding into the age of immediacy, Minkoff’s collection was one of many that was “see now, buy now”. Immediately after the show, eager shoppers were able to attend a meet and greet at the Rebecca Minkoff flagship and shop the collection right from the runway.
Aside from Minkoff’s notable tech pairings, the designers also introduced two YouTube sensations into her NYFW mix. Fashion blogger Chriselle Lim walked in the show while 17-year-old beauty vlogger sensation Amanda Steele was tapped as a co-lead. The brand also partnered with Maybelline New York, creating two new beauty products that debuted on the runway and were available to purchase immediately following the show.
No time to watch the show but ready to shop the collection? The full runway show is available to watch here, along with the option to shop the entire collection. Are you a fan of “see now, buy now” fashion? Let us know your thoughts on Twitter @realsnobbydiva or Instagram @snobbydivamag