MARC O’POLO X Robbie and Ayda Williams Launch 50th Anniversary Sweatshirt

Robbie & Ayda Williams presented their MARC O’POLO Special 50th Anniversary Sweatshirt Edition in person. True to the brand’s birthday motto »Lets celebrate 50 years of O«, this special collaboration was timed to coincide with the 50th anniversary of the fashion label MARC O’POLO, founded in 1967.

The launch took place in the MARC O’POLO flagship store on Theatinerstraße with selected press partners in attendance – and MARC O’POLO had a surprise in store in the form of an eclectic panel discussion featuring RobbieAydaMads Mikkelsen and German MTV legend Marcus Kavka. A Facebook livestream broadcast featured all the action live from inside before the event culminated with Robbie and Ayda appearing for crowds of fans gathered in front of the store, unveiling shop windows specially decorated using design elements from their capsule collection.

The MARC O’POLO Iconic Capsule Collection designed in cooperation with Robbie & Ayda Williams is now available exclusively in MARC O’POLO stores and on http://www.marc-o-polo.com.