Model and social media star Karlie Kloss is teaming up with Express for the #Expresslife campaign focused on its customers living big dreams. The lifestyle campaign will feature Kloss, other celebrities and sports stars as an inspirational marketing. The new face of #Expresslife will bring the fun from Kloss’s YouTube cooking videos and funny T-shirts to the Express brand.
As a part of the deal, Kloss will serve as Express Brand Ambassador and Creative Consultant. She will support #ExpressLife across all occasions and act as creative collaborator on an exclusive collection debuting Spring 2017. The #ExpressLife kicks off just before the end of the summer in August 2016 with a special fall denim collection.
“I am excited to work closely with Express as a Creative Consultant and Brand Ambassador,” Karlie Kloss said in a statement. “I grew up wearing and shopping at Express in St. Louis, and have always loved the brand for its everyday, versatile looks that work for so many aspects of my life, whether I’m at work, school or out with friends. I cannot think of a better brand to collaborate with and create designs that capture my personal style.”
Available online at express.com and in-stores now, customers can check out the Like A Kloss graphic tee and the latest denim styles.