H&M Debuts ‘See Now, Buy Now’ For Paris Fashion Week

H&M’s fashion show will align with the current season to bring their customers a collection straight off the runway. The H&M Studio collection will be presented during Paris Fashion Week for the brand’s first-ever ‘see now, buy now’ show on March 1. It will be available to customers on hm.com immediately following the show and in select stores beginning March 2. The fashion show will include key womenswear looks, and for the first time, will also show a full menswear collection.

‘Studio’ is the name of H&M’s elevated seasonal collections, created by H&M’s core design team featuring limited-edition pieces full of on trend key looks and statement pieces for the season. The first Studio collection launched back in Fall/Winter of 2013 with a show during Paris Fashion Week made to align with the runway calendars. In 2017, H&M continues to celebrate their love for democratic fashion, now offering the H&M Studio S/S’17 collection directly to their customers