A Boston-based female led company is redefining the term “Girl Boss” with the launch of a new shoe line, Cocktail Sneakers. The company’s founder, Susan Hassett said the sneaker line was inspired by the need for a well constructed, feminine, comfortable and beautiful sneaker.
“I had been in search of a sneaker smart enough for an impromptu meeting and polished enough for after sunset, but every ‘fashion’ sneaker on the market was just a permutation of a gym shoe,” Hassett said. “It was during cocktail hour on Nantucket, relegated to my generic sneakers, when I first conceptualized Cocktail Sneakers.”
The collection, which took several years to develop, started with the design process in Brooklyn, New York and was wear-tested and brought to life by a team of talented women from around the globe.
“Not only are we redefining sneaker culture for women, our entire team is, by total happenstance, comprised of dynamic women: from an all-female team of designers, to a factory owned and run by a woman, to an all-female branding and development firm,”
The initial Cocktail Sneaker collection consists of four styles in multiple color-ways, retail between $195–$225 at CocktailSneakers.com and at select boutiques in the United States.